Galaxy S25 free phone wiggles, subsidy war may start in July
The beginning of the subsidy war with the Galaxy S25 The telecommunications market is shaking once again. With the Galaxy S25 being released as a 'free phone', the competition for device subsidies is reigniting. Some retailers are even offering transportation costs to attract subscribers, and there is a clear strategy being pursued to maximize consumer influx through this. The subsidy policies related to device purchases have long been at the center of controversy among telecommunications companies. The Device Distribution Structure Improvement Act, also known as the 'subsidy law', introduced in 2014, was a system aimed at enhancing the transparency and fairness of subsidies. However, recent criticisms of its effectiveness and movements for revision have rapidly changed the situation. The controversy surrounding the Galaxy S25 free phone is seen as a market reaction triggered by these changes and is regarded as the prelude to the anticipated subsidy war in July. ...