There has never been a spokesperson like this before, Spokesperson Kang Yoo-jeong opens an era of communication in the presidential office.

Spokesperson Kang Yu-jeong and the Start of New Communication

On June 24, 2025, the briefing room of the presidential office presented a scene completely different from before. Until now, briefings from the presidential office were live-streamed only up to the announcement, and the question-and-answer session with reporters was traditionally switched to a private format. However, from this day forward, the entire process, including the Q&A session, was made public in real-time, revealing the reporters' faces, their questions, and the spokesperson's responses to the nation. While it may seem like a simple change in format, it was a symbolic moment in which the presidential office declared a new culture of communication under the principles of transparency and accountability. At the center of this was the spokesperson of the presidential office, Kang Yu-jeong.

Transition of Attitude and Shared Responsibility

The change of this day signifies not merely a shift in 'form' but a transition in 'attitude.' A new era has opened where who speaks, how they speak, and the source of their words are evaluated by the public. Within the authoritative structure of the presidential office, the language and attitude of the speaker become a reflection of the national governance philosophy, serving as a starting point for building trust in the government. The live briefing on this day was the first step of such a structural transformation. The past methods that relied on 'briefing press releases' have lost their power, and now the speaker's voice, expressions, and word choices directly reach the public. A new era has begun where both the speaker and the listener share responsibility.

Change in briefing methods

The briefing followed the existing order, but the content and approach were completely different. Spokesperson Kang Yoo-jung first summarized the President's remarks from the Cabinet meeting and explained the government's stance, after which reporters from various media outlets posed questions about sensitive issues. Questions ranged from those regarding Jin Soo-kyung, Chair of the Korea Communications Commission, to the stance on the reappointment of Song Mi-ryung, Minister of Agriculture, as well as issues related to foreign affairs, security, and agricultural policy. What would have been obscured behind the anonymous 'source' statements in the past are now being officially communicated to the public in the spokesperson's voice, using real names and refined language. This is not just about providing information it is a matter of rewriting the very structure of public communication.

The role of spokesperson Kang Yu-jeong

The spokesperson's response reveals the essence of the structural changes. He began his answer with a calm yet confident tone, immediately after the question ended, clearly conveying certain information while honestly stating, regarding uncertain matters, 'I do not recall an accurate statement.' Instead, he explained the government's direction and fundamental principles without wavering. The ability to communicate complex issues in refined language, along with the authenticity perceived in the speaker's demeanor, fosters empathy and trust beyond mere information delivery.

The Importance of Transparency and Accountability

The role of a spokesperson is not simply to speak what they know. It is a responsible task that involves officially organizing and articulating the stance of the state, and the spokesperson has remarkably implemented that balance with great delicacy. At times, by clearly defining the limits of their statements, such as saying, 'This matter goes beyond the scope of today's briefing,' they still maintain an attitude of not evading any questions, which is why their remarks are trusted. In particular, the symbolic moment of this briefing emerged in this short statement: 'You no longer need to use the term "according to sources" in media reports. You can use "spokesperson's remark" or "chief's remark." This was a statement challenging the reporting practices of Korean media.

A New Culture of Trust Building

Real names and transparency come with responsibility. Statements with clear sources demand fact-based reporting, and information structured in this way can gain greater trust from the public. This requires higher ethical standards from the media and demands that the presidential office be prepared to bear the weight of its words. The first example of this change was this briefing. June 24, 2025, was not just a day with a new format of briefing. It was a day when the power institution of the presidential office changed its way of speaking, and it proved that the structure of 'questions and answers' can be a true avenue for communication.

Spokesperson Opening the Era of Communication

At the center of all these changes was spokesperson Kang Yoo-jung. He did not evade questions, his statements were concise, he organized information accurately where needed, and he revealed the subject of his speech with a responsible attitude. This was the first voice announcing the new culture of communication in the presidential office, which goes beyond mere message delivery to "building trust." Briefings can typically be repetitive and formal. However, that day was different. There was a questioner and responder standing before the public, unveiled faces and unhidden words, and a willingness to share the responsibility of speech.

The beginning of change in communication at the presidential office

The communication of the presidential office is changing. The starting point of that change was the moment when 'the speaker's sincerity' was conveyed to the people. And the foundation of that change lies in the real-time communication skills and responsible speaking ability of spokesperson Kang Yu-jeong. On that first day, which showed that the presidential office could once again become a 'space for dialogue,' we witnessed firsthand how a single spokesperson can open the era of communication.